What is it An iPhone app to shoot and share branded images with coupons and discounts in return
My role Interaction design
View or download the app
Framez for iOS
Photoflyer is known for it’s brand activation in the form of branded images: Polaroid-esque pictures enclosed in a fully branded frame. The porting to digital was a logical next step and therefore Photoflyer approached XS2 for a mobile solution. The bespoke platform was iOS (iPhone) only.
I created an interaction design that met the wishes of Photoflyer. User scenarios came in handy to see if certain scenarios would work (at least on paper) and to check if both me and the client were on the same page.
The basic idea of the (analog) Photoflyer concept was brought to mobile, but by making use of various features of the iPhone, the mobile solution had become a whole different experience.
Just an overview:
– Snap or import your own photos and see the photo layover already while you take the picture
– Browse Framez made by others
– Find these coupons on a map, around you
– Earn coupons if you share the branded photo via Facebook
I suggested to use square cropped images, much like Instagram. This ensured that the photo layovers (the frames that had be designed for every brand) only had to be designed only once, and would be displayed well in both portrait and landscape mode. In general, it also slightly increased performance thanks to the reduced amount of data.
View below some screenshots of the iOS app.